In today’s internet marketing environment, online business owners are always searching for an edge that will bring guaranteed web site traffic and more sales to their coffers. Alternatives to traditional methods of obtaining more visitors continue to gain traction, especially upstart community and social sites that rank well with the search engines. Blogging, social bookmarking, article writing, forum participation, list building, and various software programs have also soared in popularity with web site owners. One social site that is gaining in popularity with the internet marketing establishment is Squidoo, a portal that was first established a few years ago as an organized alternative to sites like MySpace and Facebook. In recent years, many online business owners have discovered the advantages of having a Squidoo lens as a part of their marketing blueprint. The advantage to using a site like Squidoo is the friendly search engine atmosphere that exists with such a service. SEO (search engine optimization) is definitely a necessity for an industry that thrives on visitors and while many online professionals buy targeted traffic as a core strategy, many prefer the techniques which cost very little, if anything at all. Portals such as Squidoo and HubPages offer the advantages of SEO and these sites certainly fit within any company budget. A Squidoo lens is the same thing as a web page. There is no limit to the number of lenses that one wishes to create, but the general rule of “Content Is King” should be recognized as authoritative and honored as such. Fresh content that is updated daily is highly recommended in order to generate increased web site traffic. Too, online business owners who become members should join groups within the portal that closely resemble or represent their marketing niche. Relationships within these communities have the potential to produce paying customers. As alternatives in traditional internet marketing continue to grow and offer the opportunity for guaranteed web site traffic, online marketers should realize the potential and seize every opportunity possible. SEO friendly sites that produce positive results should be a part of every marketer’s strategy.