The success of your online business is greatly dependent on the amount of exposure your business gets. Smart well planned website promotion strategies will ensure that your online business gets the maximum exposure and continues to remain in the public view. In fact Website promotion is an on-going process to promote your website to bring more visitors to the website. Successful Entrepreneurs have all focused their attention on this aspect with the following strategies. 1. Writing Articles: Writing quality, authoritative and informative articles and submitting them to Articles Directories, Article Distributors and Article Banks is an excellent method of website promotion. Your articles will grow virally as more webmasters publish your articles and visitors will start streaming in from the embedded links in the resource box. 2. Submitting to Search Engines: One of the best ways to promote your on-line business is to submit your website to the major Search Engines. Optimize your site content to obtain high search engine placement in the search engines especially Google. This you should do not only for the home page but also for the other pages and your articles. 3. Submitting to Directories: Submitting your business site to quality web directories is another very important promotional strategy. There are several free directories where you can submit your site. Entrepreneurs searching for businesses similar to their own will be able to identify yours and visit your site. 4. Exchanging Links: Though One Way Inbound links are considered superior to Reciprocal links, exchanging links with relevant quality websites with high page rank is very much appreciated by the Search Engines. This will improve your online business site’s link popularity and generate targeted traffic to your site. 5. Placing Pay per Click Ads: Placing Pay per Click Ads. with the search engines is another great way to promote your website. You have to bid for your chosen relevant keywords so that your website can be included in the sponsored links of the search engines. You only pay for the visitors you get to your site. This might be a little expensive for the popular keywords but you can be assured of highly targeted traffic. 6. Building Joint Ventures: Building Joint Ventures with other online business entrepreneurs are becoming popular website promotion strategies today. This is one of the most powerful and free site promotion methods. By building a partnership with another successful and compatible online entrepreneur you can get vary much more exposure and visibility to you site. 7. Having Excellent Content: The purpose of visiting a website is to view the content. Having excellent, unique content will make visitors return to your site again and again. Constantly updating your site with fresh content will not only draw the attention of your visitors but that of the search engine spiders as well. Conclusion: It has also to be remembered that the success of your online business is dependent on not how attractive your site is but how user friendly it is, not how much traffic it gets but how much targeted traffic it gets, not how many page views you generate but how much sales you generate. Implementing these Website Promotion Tips is the best way to boost your online business to the top and achieve your goal.