On page optimization refers to search engine optimization techniques used directly in the construction of web pages. However, it is important to remember that on page optimization is about more than simply search engine optimization, it should be about optimizing the page for human readers. When you do this, you generally make the search engines happy as well. It is important to provide visitors to your website with valuable content that makes them want to come back to your site again and again. As well as ensuring your website is full of valuable content, it is important to pay attention to your use of keywords. Avoid keyword stuffing as not only does it make your website look unintelligent and unprofessional, search engines have caught on and you will be penalized for over using keywords. The ideal is to use keywords naturally and sparingly. You want to use the keywords often enough to attract search engine traffic but no more than that. Although traditional SEO identifies a keyword density of 2-7% as being ideal for on page optimization, changes in Google’s search engine operations indicate that a density of only 1-2% may be preferable (and easier to read). Make a list of commonly used search terms that relate to your subject and subtopics and sprinkle them throughout your site. Google’s latent semantic index (LSI) algorithm will also reward you for the use of similar phrases. Keywords should not be limited to your page content. It is very important to include your keywords in your page titles. Search engines identify the content of your pages largely on the words used in your page titles. Without the use of keywords in page titles, you will need to have a lot of external links pointed to that page to encourage website traffic. When including keywords in your titles, place them as close to the beginning of the title as possible but be sure that it is readable. The page title is essential to on page optimization because it shows as the link in search engine results. Each page of your website should have its own unique,relatively short page title which utilizes the main keywords for that page. Remember that search engines only allow a certain number of characters to display in search results. Do not use your keywords more than two or three times in your title; for most keyword phrases, once should be enough. When you read about “on page optimization” strategies, you will often come across the term “meta tags”, however because the use of meta tags has been greatly abused by spam the major search engines don’t give them much, if any, weight. Most SEO professionals do not rely on the use of meta tags for on page optimization any more. Nevertheless, if you choose to do so, only use the meta keyword and meta description tags and make sure that any word or phrase you list is actually included on your page, otherwise it may be interpreted as spam. On page links to other relevant sites can also add to your search engine popularity. However, it is important that the links you provide are genuine and are directed to sites with related content that adds value to your visitors. On page optimization is not difficult to implement and provided you offer your visitors high quality, relevant content, will greatly enhance your success with the search engines.