If you are building a new site, or want to increase business to an old site, search marketing is the place to start. Working with a search marketing UK firm before building your site can help you plan out pages, content and the best possible results. If you are working with an older site, search marketing can still do wonders for your traffic. What is the point of having a site if no one visits it? Search marketing can provide you with a variety of ways to increase your visibility on line and hopefully that translates to more money in your pocket. Formulating a campaign that works for you, search marketing firms, can walk you step by step into higher page ranks and can help keep you there. The secret to excellent search marketing is a combination approach. It is important you also sign up with free directories to advertise your site as search engines will take this into account. Using all the tools available while avoiding some of the common errors of search marketing that can actually harm your page rank. Maybe a quick word on how search engines work to better understand what search marketing is. Search engines send out “bots,” or “spiders,” to troll internet web pages. They take into account keywords, content, links and other criteria. They take into account how long your page has been in existence. They troll the content of the page to make sure it is relevant and not keyword saturated nonsense. Did you know for example, that Google, likes a 2% keyword saturation. These are the legal tricks of the trade. No one actually knows exactly how search engines work. In order to keep things fair, the search engines keep their formula secret but lucky for us some of their secrets have been revealed. One big plus to hiring a firm a professional search marketing company is they change with the times. As search engines perfect their process it is important you are working with a company that monitors and stays up on new search engine information and tactics. Top search marketing companies know search engine marketing. Spend some time on their site, order your free reports before you pay a dime, to see just what they plan to do for you. You know they’re good when they offer free reports that show you exactly how they plan to get you results. Another important point is that they are reputable. They do not use dirty tricks or software that will anger the search engine gods. They carefully plan and use the good strategy to sneak you up to the top of the search pages. Beware, firms that promise quick and easy search marketing campaigns. This needs to be a well thought out, long term campaign to be effective. Search marketing can be an exciting shot in the arm to your website and all you are left to do is to figure out what to do with all that traffic.