It’s one of those tasks that internet marketers must use and manage with a great deal of regularity – list building. Some marketers take a quick route and buy targeted traffic. Some marketers use a little more discretion and are deliberate on purpose. Either way, list building is an essential element of the online business industry and it seems as if an unlimited number of topics, unwritten rules, and countless software products are devoted to the subject. In fact, a multiplicity of online services exists for the sole purpose of building and maintaining a list. The most successful online marketers have an extensive list and many have more than one list. Although list building is not the easiest ingredient of the internet marketing pie to master, it is certainly one of the most significant. Many online business owners rank it as the most essential aspect of their marketing strategy. Internet marketers who are relatively new to the industry tend to be intimidated by list building, but the usual rationale behind this thought process is likely unsubstantiated. Building a respectable list is part of the ongoing plight for guaranteed web site traffic. Successful online business owners have often turned to niche related forums for creating a huge list of potential customers. By responding in several popular forums with an email address in the signature, web site owners can rapidly produce a list of considerable size and quality. Too, the responsible web site owner must recognize that the newly created list is not for spamming purposes and must respect the privacy and demands of each customer. List building, for some marketers, is viewed as a chore that is not envied. Outsourcing is an obvious choice for those online business owners who desire to channel their energies towards tasks that may include blogging, article production, and forum creation/maintenance. For online professionals who seek increased web site traffic and larger lists, outsourcing can be a blessing. It can be a costly venture, but if it is leveraged properly, the rewards of a gargantuan list can become a reality. List building is a necessary cog of any internet marketing plan and while the online business professional can buy targeted traffic for creating a list, there are viable options that are less expensive. Having a sound list building strategy should produce qualitative leads and outstanding results for those who are diligent and persistent.