According to many online business owners, there seems to be a multiplicity of methods for obtaining guaranteed web site traffic and some are considered to be “traditional” and others fall in the realm of “non-traditional”. Although there is no real debate as to which methods are superior, it’s obvious that two schools of thought exists as online business professionals tend to pursue these two avenues of traffic generation. The good news for web site owners centers on knowing that both sides are stocked with viable options. List building is considered to be a more traditional approach to obtaining increased web site traffic and it is reasonable to assume that this method is still considered to be the number one strategy. Kim Farrell, a successful online marketer relies heavily on her three email lists and regards this strategy as her lifeblood of the business. “When I started selling online more than two years ago, I didn’t think a list was going to be of any help. My thinking changed after attending a seminar for online workers and decided to give it a try. Six months after building my first list, sales shot up by more than six hundred percent. I was astounded at the results and now I have three lists that receive my attention nearly every day”. Farrell’s newly discovered dedication to list building has certainly worked in her favor. Google Adwords is another traditional method that affords a web site owner to buy targeted traffic. This option can become expensive, but the reward may consist of immense volumes of traffic. Todd Clark has been using Adwords for more than four years. “I have always been impressed with the traffic that I get from Adwords. The expense is worth it in my opinion”. Clark’s success comes with an expensive service, but his rewards are far superior and the results are certainly worth the time and effort. Non-traditional methods are effective too and are widely embraced amongst the throngs of internet marketers. Cindy Colvin enjoys the steady stream of traffic that comes from HubPages and Squidoo. “My business sites are doing well because of places like HubPages, Squidoo, and MySpace. Most of my email lists of loyal customers have come from these sites and I will continue to use them”. Squidoo and HubPages continue to enjoy a loyal following with online business owners and these portals can fit nicely within a company’s budget. Bookmarking scripts have become a staple of the non-traditional internet market and are also gaining traction with traditionalists as well. Having a script that reads “Bookmark Us” or “Make Us Your Homepage” is considered to be a savvy investment. Carl Angelotti added bookmarking scripts to his business sites and describes his experience. “I’ve added these scripts in recent months and thought nothing would really happen. Well, something did happen – customers seemed to like it and I’ve had some increase in sales. These scripts work”. Bookmarking scripts are rarely used, but consideration should be given to using such a tactic. The traditional and non-traditional methods obtaining guaranteed web site traffic are based on sound business principles and online professionals should consider using a mix these preferred options. As the online business world continues to expand, more methods of traffic generation will, undoubtedly, continue to emerge.