Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives. For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic. Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable. There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable. What strategies can perpetually bring traffic to a site without requiring constant care and financial resources? Organic Ezines – The use of information and personally culled email addressed make for a combination that allows you to connect with the largest number of motivated consumers. These consumers often look forward to your latest issue and are happy to gain insight and information on subjects they are interested in. Search Engine Optimization (SEO) – SEO strategies are particularly well suited to bringing sustainable traffic to your website. If you optimize your site well you should expect the potential for perpetual traffic. Directories – Taking the time to submit your site information to a variety of directories makes it possible to see further sustainability in cyber traffic. The primary rule for many of these strategies is they cost more in time than they do money. Conversely strategies that require less time always seem to cost more money. The shoot-from-the-hip approach to traffic building is an approach that requires constant attention and creative thinking. In fact, you shouldn’t be surprised if these approaches yield fewer results than you hope for. When that happens many site owners are tempted to push the envelope and develop strategies that many consider spamming. When you take time at the start of your online business to develop traffic building strategies the end results are not only likely to be dramatically better they are also more likely to be sustainable. With the growth of your traffic you will also find a parallel with increased sales.