Article writing has become an important tool in the internet marketing arena and any online business owner who desires to be successful, especially with search engine rankings, needs to have articles as a part of their marketing focus. The path to increased web site traffic originates from several sources such as forums, blogging, article writing, list building, directory submissions, press releases, creating backlinks, and RSS feeds. Also, the savvy internet marketer may seek to buy targeted traffic when appropriate. Article writing is one tool that is often neglected due to time constraints and, quite frankly, lack of talent or difficulty in locating talent. As a result, some online business owners turn to shortcuts that are usually ineffective and frowned upon by the search engines. One such shortcut is the use of software packages known as article spinners. Spinners take an existing article and make subtle changes to sentences, paragraphs, and selected words. However, is using spinner software in your best interest? There are a variety of software spinner packages currently available on the internet and most are very affordable. The promise of making article writing easier is an intriguing idea and when something like guaranteed web site traffic is at stake, the temptation to pass on one of these packages is difficult to resist. Search engines and article directories are becoming quite adept at spotting articles that have been subjected to the spinning process. Is it advisable to pass on the software or should spinning be a part of the marketing plan? Most internet professionals would make the choice to write their own articles or outsource the work. Your choice should be based on professional goals and objectives with relevance given to financial concerns and time constraints. Taking shortcuts when necessary is a given for any well managed company, but taking shortcuts and sacrificing quality should not be tolerated. Article spinners are certainly available and they are obviously used by a segment of the internet marketing population. A preferable investment would be one that teaches the art of article writing or how to outsource this critical function. Increased web site traffic does not grow on trees and there is no software package that does everything in one simple step.