Every day on the internet brings a new rush to that favorite site. Online business owners who seek increased web site traffic hope that their web site is a favorite in the internet community. Recent surveys have indicated that the internet population now exceeds one billion people and web site marketers who crave a significant piece of that lofty figure are always searching for more visitors. As the competition multiplies with like-minded web site owners, most online business professionals are looking for that certain edge which will propel their sites ahead of the crowded and expanding marketplace. Although there is room for all online marketers in a burgeoning internet atmosphere, the battle for sustained traffic flow is becoming a situation that dictates an aggressive push to acquire more visitors. The constant struggle for guaranteed web site traffic can sometimes lead web site owners to offer incentive-laden enticements. One such feature is centered on a referral program. Gerald Toomey operates several successful gardening sites and recently talked about the successes and failures of such a program. “Our original plan was to buy targeted traffic. A couple of years ago we changed that strategy and developed a script where we offered one of our most popular ebooks as an incentive. All they had to do was refer five email friends, but the program was not successful. We narrowed it down to three referrals and it worked to perfection. Our profits nearly doubled within a year”. According to Toomey, a referral script that comes with a genuine incentive and invites three email friends is usually effective. The need for FAQs (Frequently Asked Questions) is tantamount for any successful online venture. This section of the web site obviously focuses on the most popular questions that customers and visitors tend to ask. Having such a feature eliminates the time that is required to ask and answer the same questions on a continual basis. Two additional attributes should include a bookmarking script and the need for fresh content. The content of any successful web site requires meaningful daily updates. A bookmarking script that reads “Bookmark Us” is recommended, especially if the site is a popular destination. The online business owner may want to consider using a script that marks the site as a homepage. A “Make Us Your Homepage” script should be used only on sites that have the highest of rankings and has a hugely popular following. Increased web site traffic is the goal of every successful online marketing professional and these previously mentioned steps can provide a strategy that is sound and reasonable. As the competition among online business owners continues to escalate, these steps can ensure a credible measure of success.