WordTracker.com provides both a free and fee-based service to help you in finding keywords or phrases that will assist you in developing word lists for Search Engine Optimization (SEO) strategies. Obviously the fee-based software provides several upgraded features that can be a real benefit to business, but the use of the free keyword search can help you see what might work best for your online company. WordTracker indicates, “The best keywords are those words and phrases commonly typed in by your potential customers, but which aren’t used much on your competitors websites.” Did you catch that. The best keywords are not necessarily the words that you would most likely think of using when evaluating your business. It is looking for words that poteital customers use to find what you sell, but are not being used by your competition. In essence when you use these words you can begin to develop an improved site ranking because you used these words. You don’t have to guess which words are best to use, you simply find those keywords that fit – and are not currently in use – by other similar online companies. The cautionary tale in this scenario is that you should make sure you don’t use such obscure words that only a handful of potential customers find your site. You should also seek a balance between what is used and what probably shouldn’t be. Sometimes your choice can be as simple as a keyphrase that is widely used for a search of your product, but is a slight expansion on the most popular keywords or phrases. For example if you sold computers and the most popular key phrase is ‘new computers’, but the phrase ‘new hi-speed compter’ is not used as much it might make sense to use that as a key phrase for your company. On the other hand if there is a key phrase of ‘new hi-speed USB capable computer’ you might want to avoid it simply because the chances are this phrase is no only cumbersome, but is less likely to be called upon in most consumer searches. SEO is a difficult proposition in the best of circumstances, but the use of various online tools and software can help you come to terms with what may be the best means of positioning your site to attract the most attention from potential customers. The end result of your time investment may be an improved bottom line.