As a work from home entrepreneur, I’m always on the lookout for the best home based business lead generators. Keeping your pipeline full with qualified home business leads is vital to your success in any program, and in this brief article I’m going to give you some ideas for how to do just that. Hopefully by the time you’ve finished reading this, you’ll have gained some valuable insights that you can immediately begin applying to your business. Some of the best home based business lead generators are online, in the form of ezine ads, PPC (pay per click) advertising, press releases, etc. These lead generation methods are typically very cost efficient and can be implemented in very little time. While there are obviously countless other methods, these have produced great results for me personally. As far as offline lead generation goes, you again have several options. Placing classified ads and direct mail are both excellent ways to generate leads. If you’re interested in diving into the world of direct mail, I would strongly advise that you spend a little bit of time studying the ins and outs of successful direct mail campaigns before rolling one out. Also, it’s important to start small with direct mail. If the campaign is proving to be profitable, you can continue to roll it out on a larger scale. Hopefully this brief article has given you some ideas on what the best home based business lead generators are. Advertising each business opportunity is different, and one particular approach might not be the best fit for all. By experimenting with many different advertising and marketing methods, you’ll be able to find the highest converting method for your business opportunity. No matter what lead generation techniques you decide to utilize, remember that the most important thing you need to do is test.