The most successful online product launches all have one thing in common. They all involve a joint venture of some kind. In other words, the person developing the product joins up with someone who has a massive email list and they share the revenue. Over time, the person developing the product can accumulate email addresses of their own and eventually, he or she can be the list owner for other people’s products. The point is; a successful online product launch would never take place if it wasn’t for a list owner helping to promote the product. As it turns out, the list is actually far more important than the product. And the people who have such lists are well aware of their importance. Generally speaking, they’ll get between 50% and 75% of the revenue generated from new online product launches. That brings me to the underlying message behind this article. If you have an interest in making money online, your well advised to start accumulating email addresses and developing a list. He who brings the buyers owns the revenue. And if you have a list, you can provide the buyers for other people’s products. The process of accumulating email address requires a bit of strategy. You can’t just ask for them. You have to offer something in exchange. And if your audience is to relinquish their email address, your offer better be worth it. So, before you do anything else, you need to properly identify your target market. Exactly who are you trying to attract? What are their characteristics and what do they have in common? Where do they hang out? What do they do for fun? A poorly targeted list is worth nothing. In fact, any business that is poorly targeted will struggle. The strength in any offering is the targeting. Every part of the process works better when a perfect stranger can look at a business and understand immediately what it’s all about. And that happens when the business is properly targeted. So start your list accumulation strategy with a clear idea who you’re trying to find. Next up, think about what would benefit them. Think about what their lives are like and where their challenges lie. Again, the idea is to offer a resource of some kind – something that will benefit your target market – and then request their email address in exchange for it. You can do that with an autoresponder or a squeeze page but neither will work unless your offering provides real benefits to your target market. Once you know who you’re targeting and what you’re going to offer them, you have to decide on a price tag. Are you going to offer this for free? Are you going to assign a price, but one that is indisputably low? Either way is fine but the important thing is that the offer appears too good to be true to your target market. From their perspective, they have to feel like they absolutely cannot pass the offer up. If you achieve that, you’ll get a much higher response rate, accelerating the process of accumulating addresses. You can make your offer on your website, on a forum or through a JV promotion. It doesn’t really matter what you do. The important thing is to start today so you can begin accumulating email address right away. You might be surprised how quickly it can all take place and the asset you’re left with can pay dividends for years to come.