Yes, you need a website marketing team. You need people that can anticipate the trends in both advertising and consumer behavior. Understanding the end user is what helps identify where you have to be in website design, search engines, and brand recognition. A comprehensive plan would take into account all the variables of the online world. To engage a team that can accomplish this is connecting with a way to out-market your rivals. When you become a bigger player on the web you begin to own a larger portion of net real estate. The value of that is astronomical. Your rivals get lost in space. This team is your defense system that protects your turf and fight off your rivals. To increase your exposure on the web exponentially you need to know the right moves. Captivating a growing audience is how you compete. Leaving your rivals floundering on the web is what a creative marketing team can accomplish for you. What you need to hire is a company that is extremely knowledgeable and passionate about the internet. Web companies are not all created equal. Creative people can design a website but can they effectively coordinate a touchdown. The web is an ecosystem that is compiled with content, information, opinions, marketing, commerce, offices, and mail delivery systems. For anything this complex you need a company that can transcend ordinary web developing and be able to navigate the network of this mobile medium. To give your company a voice on this complex super highway you need people that can tap into the network with strategies that are nothing short of visionary. What you want is a company with the largest marketing palette. What you need is a paradigm shift in how you view the web developers that you hire. Say it with marketing material, slogans, newsletters, online content, streaming video, articles, and digital pictures. These are all components of a business website that has to make it across the internet to an audience of interested consumers. This website has to be located and anchored at a secure location. This is Prime property that must be seen as a choice destination by the consumer. Awareness of your website address will help bring you brand recognition The obvious advantages to hiring a company that can literally create and execute a successful launch for your company is what I call the next generation’s company. Don’t gamble with your budget look for an internet company that is creative in marketing; that is where you will make a return on your dollar. Measure results as you climb your way up the search engine ladder to effectively market your company. The goal of any enterprising web development company should be to promote your company. The companies that can do that right will be the next generation of web developers. The web is already crowded with what I call web – bling; bright, beautiful and costly websites that just sit there to be admired by the owners. With all the surfing on the net you want your business to be center stage.