When entering the Internet marketing world, you’re bound to come across the term “private label rights.” So, what does it mean? When you’re talking rights, it’s usually in regard to articles, software, ebooks, etc. which are intellectual property. Private label rights (PLR) apply when the author of said product gives you the right to alter it in any way you see fit and to claim it as your own. You may also sell the new product you’ve created, but you can’t offer the original product and rights in the same way that you purchased them. What you can and cannot do is always specified in the private label rights agreement that came along with your purchase. To resell a product and offer PLR rights, you need master resale rights. These allow you to resell the product, as is, to anyone so that they can sell it in the same way that you purchased yours. You probably can’t change it in any way, unless you also bought private label rights with it. You may be able to give the product away or to use it as a bonus with another product, but those rights are listed in the master resale rights agreement that you received in the deal. Always check the legal agreements before deciding what to do with the private label or master resale rights product you bought. There may be restrictions. For example, some products must be given away freely, while others sold at a specific price. But there are other issues that could arise. For example EzineArticles.com doesn’t approve of private label rights articles or any article that promotes their use, so if you’re planning to upload PLR content to an article directory, it will be a problem. Of course, it’s easy to understand why. Many people are apt to buy PLR content, and some of them may rewrite it, while others won’t. That might be OK for your own website, but article directories don’t want hundreds copies of the same article being uploaded to their servers with different authors’ names. Not only that but the quality of the articles is often poor. You’ll need to rewrite the content regardless of where you put it, and that’s especially true if you want unique content. If you don’t substantially rewrite the articles, they won’t help you much at all. Internet marketing with duplicate content won’t bring much search engine advantage because when there are dozens of the same article out there, only one site will get credit from Google for having it. But imagine, too, a client seeing your name on an article they read elsewhere, supposedly written by someone else. Using private label rights articles “as-is” can hurt your credibility in the Internet marketing world. If you’re one of those people who just can’t come up with something to write about, private label rights content can be the answer, if you use it properly. Treat them as a guideline for doing your own work. If you don’t make the new articles substantially different, you’ll be very limited in where they can be placed, and you can’t resell them, unless you bought master resale rights, too. If you go the PLR route, do it wisely. Don’t use them just so you can slap some content up on the Web. Though they might be OK in a bind, PLR material might be more work than you think.