Many online business owners who are intrigued with Google’s Adsense program will normally create a spectacular site and dream about the prospects of making “easy money”. If it was only that easy. After a short period time, usually within a few weeks, the web site owner faces a stark reality when the results reveal an account that has very little income or absolutely nothing. From there, the ambitious marketer usually seeks out new methods of how to make money with Google Adsense or simply changes course and seeks out a new venture. However, the Adsense program can certainly be a lucrative option when the correct methods are chosen and used properly. In order to generate substantial amounts of traffic and clicks, there are several initiatives that must be produced. The first step toward creating a successful Adsense site is recognizing the importance of choosing a niche that will bring in visitors and the methodical research which is critical to the enterprise. Keywords play a crucial role and will help to determine the quality and quantity of traffic flow. The amount of traffic to any Adsense site is tantamount to the number of clicks that will be generated – more clicks equals more income. Although this is not a secretive Google Adsense tip, it’s worth noting that visitors and their clicks are the lifeblood of the business. Once the site is established and operational, it is imperative to acquire tools that will monitor your site for observational and planning purposes. Generating a daily web site traffic report will afford you the opportunity to scan the visiting and clicking habits of your online surfers and adjust your site accordingly. These software packages are available through internet searches and typically fit within any budget. Choose the package that best suits your needs. As the Adsense site continues to grow and flourish, it is necessary to perform routine maintenance each day. Regularly scheduled updates are mandatory and fresh material should be uploaded to the site daily. Search engine optimization dictates that these steps be followed with regularity. Otherwise, the site will become stagnant and the search engines will “spider” much less and, as a result, the site will be rendered virtually useless. Updating is the key – once again, more clicks equals more income. When trying to learn how to make money with Google Adsense, it is essentially required that web site owners follow the previously mentioned steps as a blueprint for success. Having a healthy Adsense income originates with superb research and ends with clicks galore.